Opening Remarks In today’s fast-paced corporate environment, staying ahead of the rivals is essential. Competitive analysis has traditionally been a key strategy for achieving a competitive advantage, but the emergence of Artificial Intelligence (AI) has transformed this process. AI-powered tools are transforming how businesses collect, analyze,

Overview Social media marketing is evolving dramatically in the last few years, shaped by shifts in innovation, user behavior, and business needs. A major transformation in the marketing landscape has been the rise of artificial intelligence (AI). AI’s capability to reshape social media marketing is capturing the attention of organizations and ma